Palmetto PR Diva Dish – Jennifer Sharpe, senior ae at Mullen

I met Jennifer in 2003 when she joined the public relations department at Wray Ward in Charlotte.  We worked together on Charlotte Bobcats, Charlotte Arena and Charlotte Jumper Classic projects, so we spent a lot of time in the city together at all sorts of events in Charlotte!  We even scored a couple of the agency’s floor seats for a few Bobcats games!  And, when I went client side to Rack Room Shoes in 2005, we were able to still work together, because she was my agency contact at Wray Ward.

And now, even though we went separate ways (she is now senior ae at Mullen in Winston Salem)and wound up in different states, she continues to be a great friend.  Thanks, Jennifer, for letting us profile you here today!

 Also, just as an FYI, we’ll be profiling Brett Turner, APR, public relations manager with Jackson-Dawson Communications in Greenville on Friday, April 25.

Please provide title and a brief description of what you do:

Sr. Acct. Executive – Mullen

Conduct media relations/publicity for Wachovia


How did you become interested in the public relations industry?

I was well on my way to pursuing a career in speech pathology in college and ended up taking an Intro. to PR class, only to fill credits, and ended up loving it!


What changes have you seen in the industry that is the most interesting to you?

There seems to be more importance placed on consumer-generated media, such as blogs, Wikis and non-traditional/alternative media, podcasting, etc…, to generate buzz.


Are you involved in any professional associations?  If so, what are they and what do you learn by being involved?

No, but at Mullen, we have weekly presentations and training sessions from agency leaders. They also regularly schedule industry experts to give presentations on various topics related to PR/advertising/digital.


What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations industry?

The first few years are tough and you will find yourself given tasks that don’t exactly require a college degree (press kit assembly, mailings, etc…), but continue to drive on – you will eventually reap the rewards.


What is the best thing about your job?

PR is a great and challenging field that gives you the opportunity to wear MANY hats.  I think a good PR professional is multi-talented: creative, well-spoken, well-read and even analytical.


What is the thing you like least about your job?

Calculating ad value equivalency – I told you it requires some analytical thinking!