A Love Song to Live On – front page news!!

In my 10 years of working in Charlotte as a public relations professional, I have helped clients announce news, events, and relevant happenings between the pages of the Charlotte Observer (when appropriate, of course). But I have never pitched a story to a reporter at the paper, only to see the story land on the front page of the Sunday edition!!

Last week I blogged about Matthew Chase Music and working with Sarah Tallman to help keep her late husband’s music alive. I only can hope that this cover story will assist in some small way and propel Matthew Chase’s music to bigger and better things.

Thanks to Elizabeth Leland at the Charlotte Observer who listened to my pitch on a busy Monday morning in the newsroom and taking the time to tell Sarah’s story in a wonderful way.

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Help me keep Matthew Chase’s music alive – link to award-winning song

Hi guys,

I just wanted to tell you about an amazing project I’m working on with Sarah Tallman.

Please check out the multi-media news release which contains a link to Matthew Chase’s award-winning song “Believe.”

Chase wrote this love song last spring for his then bride-to-be, Sarah. In April 2008, just five months after the couple’s Nov. 15, 2007 beachfront wedding, he was killed off the coast of Cape Town, South Africa, when a rogue wave capsized the shark diving vessel he was aboard.

Despite her husband’s death, Tallman continued to support his music, submitting him into the Independent Singer Songwriting Association contest. He posthumously won the Lyric of the Year award .

I met Sarah only last week and we worked quickly to create a PR plan to announce this award in time for their first anniversary on Saturday, Nov. 15. The Charlotte Observer is planning to run a piece on Saturday and we have gotten a lot of other great leads.

Please help me keep his music alive!!