Help me keep Matthew Chase’s music alive – link to award-winning song

Hi guys,

I just wanted to tell you about an amazing project I’m working on with Sarah Tallman.

Please check out the multi-media news release which contains a link to Matthew Chase’s award-winning song “Believe.”

Chase wrote this love song last spring for his then bride-to-be, Sarah. In April 2008, just five months after the couple’s Nov. 15, 2007 beachfront wedding, he was killed off the coast of Cape Town, South Africa, when a rogue wave capsized the shark diving vessel he was aboard.

Despite her husband’s death, Tallman continued to support his music, submitting him into the Independent Singer Songwriting Association contest. He posthumously won the Lyric of the Year award .

I met Sarah only last week and we worked quickly to create a PR plan to announce this award in time for their first anniversary on Saturday, Nov. 15. The Charlotte Observer is planning to run a piece on Saturday and we have gotten a lot of other great leads.

Please help me keep his music alive!!


Weigh in on “Do Blogs Matter” survey

If I haven’t mentioned it lately, Clemson University is darn luck to have Dr. Mihaela Vorvoreanu available to teach communications studies classes.  I had the honor of speaking at one of her PRinciples classes last month and she is smart, savvy, funny, personable and more than eager to share her knowledge of social media strategies, online PR tactics and traditional media relations practicies to up-and-coming professionals.

Kudos, Dr. V!!!

Please help her research studies by taking the time to complete this quick survey on “Do Blogs Matter” and have your opinion count.  She’ll share this in presentations, on her blog and in classes.  It took me four minutes.  Thanks in advance!

Palmetto PR Diva Dish – Amy Bomar, president of Bomar Marketing Solutions

After reviewing Amy’s profile, I think there is one general traits professionals in the public relations and marketing industry seem to have in common. And that is the fact that we love to be busy, meet deadlines and have action-packed days. Read on to learn more about Amy Bomar, president of Bomar Marketing Solutions.

Also, we are looking for a few good professionals to profile each Friday for our Palmetto PR Diva Dish section. If you are interested in participating or would like to nominate someone, please let me know!

o Please provide title and a brief description of what you do:

I’m an independent public relations and marketing practitioner located in Greenville, South Carolina. Services include strategic public relations planning, copywriting, media relations, media training, issues management, collateral development and branding.

o How did you become interested in the public relations/advertising industry?

A love of writing first led me to this career. I studied communications and journalism in college. When I entered the business word, I discovered that my communication, writing and strategic skills made public relations a great fit for me.

o What changes have you seen in the industry that is the most interesting to you?

Constant access to new information is so exciting these days. It helps us all become better educated consumers and learners. The Internet is such a great learning tool, I use it constantly for research and professional development purposes. Of course the rapid access to information can also be a challenge if your organization or one of your client’s organizations is portrayed poorly online!

o Are you involved in any professional associations? If so, what are they and what do you learn by being involved?

I’ve been a member of various groups through the years. Currently, I’m a member of the South Carolina Chapter of PRSA (SCPRSA), a member of PRSA’s Independent Practitioner Alliance and I’m planning to join the Carolinas Healthcare Public Relations and Marketing Society (I worked at a healthcare organization for 14 years and have several healthcare clients today). While being a member of a professional association is great, I believe you really get your value out of your membership through involvement – serving on a committee, regularly attending meetings etc. This year, I’m serving as chair of SCPRSA’s Communications Committee, which has given me the opportunity to work and make friends with PR professionals throughout the state.

o What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations/marketing industry?

Keep reading! In order to be an outstanding advisor to your clients or employer, you need to be knowledgeable about all kinds of topics – from PR to politics to local business news. Read a variety of publications (online or print), blogs, books etc. Learn about the latest trends, interesting facts and keep up with what everyone is talking about. Become a life-long learner!

o What is the best thing about your job?

Okay – this probably says something about my personality, but I love to be busy. In one of my former positions, I loved crazy media days when we had some kind of crisis occurring – the media were camped out, the phones wouldn’t stop ringing, our pagers were going off and we had to be five places at the same time. I love making decisions in times of crisis. I actually enjoy deadlines (crazy, I know). Writing assignments are also one of the favorite parts of my job.

o What is the thing you like least about your job?

Downtime in between projects. Of course that never happens, because there is always something I should or could be doing (or learning)!

o Are there any exciting announcements you’d like to tell us about (either with your company or one of your clients)?

My business is doing very well and I’ve had several new client developments recently.
My family and I moved to Greenville a little more than 1 ½ years ago and I would like to say thank you to everyone who has been so welcoming to me. I’ve made many great friends in the local PR and marketing community. I’m also very grateful to the amazing group of independent public relations practitioners in the Upstate who are so supportive of one another, sharing resources, advice and opinions.

o How do you balance your professional career with your personal life?

I have three school age children, which is one of the reasons I decided to become an independent practitioner when we moved to South Carolina. I love my schedule these days! I get the kids ready for school, put them on the bus at 7:20, exercise, and am ready for my work day! I work a full day but still have the flexibility of being around when the kids are home from school, which is great. I often put in work hours in the evening too.

o Anything else you would like to add?

Kudos to Kim and Liza for this blog, and their efforts in bringing together PR practitioners throughout the state! I especially admire how Liza and Kim are interested in reaching out/mentoring the younger generation of PR professionals in the region. There are a lot of professionals with great experience in this area, so we need to do all we can to share our knowledge with those entering the field!

Webinar – How to use Twitter for marketing and PR

Twitter is fun, entertaining, a good way to get questions answered quickly – and it’s also a great vehicle to have discussions with people with who you might never get the pleasure to meet. But I’m still not sure I’ve got any kind of idea on how I can use it in conjunction with any marketing/pr strategy for my business, or even get new business leads.

So that’s why I’m going to listen in on Friday’s conference call (it’s free!) and it addresses how you can use Twitter for marketing and PR. Even if you don’t listen in, if you sign up you can still access the slides at a later date.

As always, I’ll report back what I hear.

So many social networks, so little time

This is a great article in Ad Age that can help you navigate through the world of social networks and use them to your best advantage.

Like Liza, I have a Twitter account, a Facebook page, a blog, a CrackBerry, but it’s hard for me to stay focused on what I really want to get out of using these tools. Do I just want to reconnect with friends and post fun pictures from the weekend, or do I want to position myself as an expert, a PR pro, a writer and try to get new jobs, new leads and new contacts through my efforts? A little bit of both maybe.

If you’ve strategically created your image through social media tools and would like to provide helpful hints, please let us know. I’m all ears!

Successfully pitched a blogger – share your stories!

Even though Liza and I have been blogging since March, I haven’t had many opportunities to pitch a blogger myself. Well, I got the perfect chance last week when I was working on a project for the German American Chamber of Commerce South.

They are hosting the 11th annual Bierfest this Friday at Falls Park, and – in addition to conducting traditional media relations activities – I decided to send the information to Brian Cendrowski, blogger at Untamed Beer.

He recently sent me the post, and I hope that it encourages his readers – especially those who are beer lovers of the German variety – to attend and enjoy the event. (You should come, too, if you are in town and want to enjoy some authentic German cuisine, culture and music!!)

In the interest of total transparency, I think I should also mention that Brian is Nicole Cendrowski’s husband. But even though I wasn’t “cold pitching,” the information obviously had to be relevant to his target audience and timely enough to create interest and action.

Do you have success stories in pitching bloggers? Or do you have any “do not try this at home” tips to share from unsuccessful attempts? Join the conversation and let us know your thoughts!

Share your AP style book stories!

Yesterday, I sung the praises of my AP Style book on Twitter. When it comes to writing and abiding by journalistic style, the style book is pretty much THE reference guide for PR practitioners.

My edition is from 2005 and I joked that it has coffee stains, red pen marks and probably some tears on it, too.

In this day and age, I’m sure my 2005 copy is way out of date.

How long have you had your style book? How often to you get a new one? If you have the most recent one, does it address Twitter, RSS feeds, social media, etc.? Do you refer to the AP style book often?

Oh yeah, I’m totally digging Twitter, too. I’ve already had conversations with people where I would never have the opportunity otherwise. You can follow me at and Liza at