Palmetto PR Diva Dish – Amy Bomar, president of Bomar Marketing Solutions

After reviewing Amy’s profile, I think there is one general traits professionals in the public relations and marketing industry seem to have in common. And that is the fact that we love to be busy, meet deadlines and have action-packed days. Read on to learn more about Amy Bomar, president of Bomar Marketing Solutions.

Also, we are looking for a few good professionals to profile each Friday for our Palmetto PR Diva Dish section. If you are interested in participating or would like to nominate someone, please let me know!

o Please provide title and a brief description of what you do:

I’m an independent public relations and marketing practitioner located in Greenville, South Carolina. Services include strategic public relations planning, copywriting, media relations, media training, issues management, collateral development and branding.

o How did you become interested in the public relations/advertising industry?

A love of writing first led me to this career. I studied communications and journalism in college. When I entered the business word, I discovered that my communication, writing and strategic skills made public relations a great fit for me.

o What changes have you seen in the industry that is the most interesting to you?

Constant access to new information is so exciting these days. It helps us all become better educated consumers and learners. The Internet is such a great learning tool, I use it constantly for research and professional development purposes. Of course the rapid access to information can also be a challenge if your organization or one of your client’s organizations is portrayed poorly online!

o Are you involved in any professional associations? If so, what are they and what do you learn by being involved?

I’ve been a member of various groups through the years. Currently, I’m a member of the South Carolina Chapter of PRSA (SCPRSA), a member of PRSA’s Independent Practitioner Alliance and I’m planning to join the Carolinas Healthcare Public Relations and Marketing Society (I worked at a healthcare organization for 14 years and have several healthcare clients today). While being a member of a professional association is great, I believe you really get your value out of your membership through involvement – serving on a committee, regularly attending meetings etc. This year, I’m serving as chair of SCPRSA’s Communications Committee, which has given me the opportunity to work and make friends with PR professionals throughout the state.

o What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations/marketing industry?

Keep reading! In order to be an outstanding advisor to your clients or employer, you need to be knowledgeable about all kinds of topics – from PR to politics to local business news. Read a variety of publications (online or print), blogs, books etc. Learn about the latest trends, interesting facts and keep up with what everyone is talking about. Become a life-long learner!

o What is the best thing about your job?

Okay – this probably says something about my personality, but I love to be busy. In one of my former positions, I loved crazy media days when we had some kind of crisis occurring – the media were camped out, the phones wouldn’t stop ringing, our pagers were going off and we had to be five places at the same time. I love making decisions in times of crisis. I actually enjoy deadlines (crazy, I know). Writing assignments are also one of the favorite parts of my job.

o What is the thing you like least about your job?

Downtime in between projects. Of course that never happens, because there is always something I should or could be doing (or learning)!

o Are there any exciting announcements you’d like to tell us about (either with your company or one of your clients)?

My business is doing very well and I’ve had several new client developments recently.
My family and I moved to Greenville a little more than 1 ½ years ago and I would like to say thank you to everyone who has been so welcoming to me. I’ve made many great friends in the local PR and marketing community. I’m also very grateful to the amazing group of independent public relations practitioners in the Upstate who are so supportive of one another, sharing resources, advice and opinions.

o How do you balance your professional career with your personal life?

I have three school age children, which is one of the reasons I decided to become an independent practitioner when we moved to South Carolina. I love my schedule these days! I get the kids ready for school, put them on the bus at 7:20, exercise, and am ready for my work day! I work a full day but still have the flexibility of being around when the kids are home from school, which is great. I often put in work hours in the evening too.

o Anything else you would like to add?

Kudos to Kim and Liza for this blog, and their efforts in bringing together PR practitioners throughout the state! I especially admire how Liza and Kim are interested in reaching out/mentoring the younger generation of PR professionals in the region. There are a lot of professionals with great experience in this area, so we need to do all we can to share our knowledge with those entering the field!

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