PR Diva Dish – Lyn Mettler, owner of Mettler PR and president of Step Ahead Web Strategies

All I can say is, “Wow!” Lyn Mettler is busy!

As a mother of two, owner of Mettler Public Relations and president of Step Ahead Web Strategies, she also has her own blog, a presence on Twitter and hosts a monthly podcast! 

Congratulations, Lyn, on all your success so far, and keep us posted on new developments with all your activities, especially any success stories you have with clients and Step Ahead Web Strategies. It’s always interesting to learn about how clients embrace social media and the results they’ve experienced because of it.


o Please provide title and a brief description of what you do: Owner, Mettler Public Relations; President, Step Ahead Web Strategies – I run a traditional public relations firm specializing in media relations, as well as a company that helps clients leverage the latest social media and Web 2.0 technologies as PR and marketing tools.

o How did you become interested in the public relations/advertising industry? I started out my career working in television news and quickly discovered it was not for me. The natural next step, which I could never have imagined in college, was to flip to “the other side”. I found I truly enjoyed reaching out to journalists; I just did not want to be one.

o What changes have you seen in the industry that is the most interesting to you? I am fascinated with the evolution of the Web and how it has become a crucial medium in any public relations campaign. I think we are witnessing one of the most dramatic changes in social dynamics in history and I’m excited to help my clients navigate these new waters.

o Are you involved in any professional associations? If so, what are they and what do you learn by being involved?
I am a member of the Public Relations Society of America and have found the independent practitioners group, as well as their publications and Web tools, to be very helpful as I grow my businesses.

o What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations/marketing industry? Start using and learning about social media now in all its forms. This is going to be required knowledge for public relations jobs in the future and the better positioned you are in this area, the better chance that you will land a desirable job.

o What is the best thing about your job? My clients. They are all so interesting in different ways. I don’t limit myself to one industry, so one day I may be running a contest for the new ice cream flavor of Charleston for Circa 1886 restaurant and the next I may be out at a park working with journalists on a nonprofit to improve local parks. It never gets boring.

o What is the thing you like least about your job? I hate it when I’ve got a good story that gets preempted by breaking news. That’s always disappointing, of course to the client, but to me as well, and it’s frustrating because it’s out of our control. There’s nothing better than landing a spot in a big media outlet.

o Are there any exciting announcements you’d like to tell us about (either with your company or one of your clients)? My Step Ahead Web Strategies company is inviting people to submit a video of themselves describing their favorite Web 2.0 (blog, podcast, myspace, twitter, etc.) tool as something fun for the summer. Visit our site at for all the details and to see others’ videos.

o How do you balance your professional career with your personal life? I have two young children and so I have chosen to work from home to be with them as much as I can. It’s a juggle working around naps and mother’s morning out, but it’s extremely rewarding and I feel very grateful to be able to run two businesses and be with my kids, too.

o Anything else you would like to add? Feel free to check out my blog at where I discuss the impact of social media on PR and how to use these technologies as PR tools, and my Brand Bandits podcast at, where my colleague and graphic designer Ginny Carson and I monthly chat about branding topics from both a verbal and visual perspective.


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