Palmetto PR Diva Dish – Dr. Mihaela Vorvoreanu, assistant professor, Dept. of Comm. Studies, Clemson University

I was lucky enough to hear Dr. Mihaela Vorvoreanu, assistant professor, Department of Communications Studies, Clemson University, speak at an SCPRSA Upstate meeting several months ago. Before then, I had heard rumblings of blogging, Twitter, Facebook and other social media outlets designed to share information with others and create conversations with target audiences in ways that had never been available to us before.

But it took Dr. Vorvoreanu’s passion and knowledge for these relatively new tools (new to me at least – I am not an early adopter in most realms!) to actually inspire and motivate me to try them for myself.

She has a new book coming out on Website Public Relations (see below for more details) and also is a big advocate for Clemson’s PRSSA chapter. And we’re thrilled she has taken the time to tell us more about her experiences in getting where she is today. (Editor’s note: Dr. V., please keep us posted on details for Clemson’s PRSSA chapter. We’re happy to help in any way we can.)


o Please provide title and a brief description of what you do:

Assistant Professor, Department of Communication Studies, Clemson University. I teach public relations and communication courses, and do research in the area of public relations and new technology.

o How did you become interested in the public relations/advertising industry?

I think what attracted me to public relations is the power of communication and persuasion. I remember hearing about this new major at the University of Bucharest (Romania) and becoming instantly excited about it. I also like the combination of business and creativity in public relations.

o What changes have you seen in the industry that is the most interesting to you?

The culture shift brought about by social media. Social media, through dynamics that redistribute power, is prompting PR practitioners to think differently. I finally see ideas that we’ve talked about in academia for a long time (honest, mutually beneficial relationships; authentic conversations; “nakedness”) become the standard in social media public relations. Blogging by PR practitioners is helping self-regulate the industry and moving it towards higher professional and ethical standards. The transparency and brutal honesty of social media, while scary, are the best things that have happened to the public relations industry so far. See my blog post New PR Hope for more ideas on this topic.

o Are you involved in any professional associations? If so, what are they and what do you learn by being involved?
I’m a member of PRSA, NCA (National Communication Association), and ICA (International Communication Association). But honestly, I learn more from online communities than from institutionalized ones. I read blogs (see my blog roll on http://www.prconnections.net for recommendations) and I’m active on twitter.

o What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations/marketing industry?

Take charge of your own education. You need to be curious and entrepreneurial. The world is your classroom, to quote Paull Young (blog: http://youngie.prblogs.org/ twitter: http://twitter.com/paullyoung). Anything and everything and way more than your teachers can ever teach you is online. Your teacher is a guide, but not your only resource. You need to take charge and pursue your education on your own, while in college and after you graduate.

o What is the best thing about your job?

§ Lively, engaged conversations with students about ideas.
§ Seeing a twinkle in students’ eyes when they understand something new or think about something they haven’t thought about before.
§ The chance to touch their mind and souls, and hopefully to empower them to be better, happier people.
§ Recently, helping PR practitioners understand social media. It’s great to see that we academics can be a resource for PR practice. It’s the way it should be.

o What is the thing you like least about your job?

Grading assignments. I hate that education is based on fear.

o Are there any exciting announcements you’d like to tell us about (either with your company or one of your clients)?

Yes! I have a book on Website Public Relations coming out in a few days: http://www.cambriapress.com/cambriapress.cfm?template=4&bid=214

o How do you balance your professional career with your personal life?

I play it by ear. I’m lucky that as a professor, my schedule is very flexible. I try to give my full attention to one thing/task or person at a time. If you listen and you’re tuned it, the priorities are usually very clear.

o Anything else you would like to add?
I hope your readers will help us get the Clemson PRSSA chapter rolling! Look out for information about meetings and events and if at all possible, make some time for students.

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2 Comments

  1. Thank you very much for the profile! It must be the first time the word “diva” has been associated with my name 🙂

    As soon as the semester starts at the end of August, you’ll definitely hear from the Clemson PRSSA chapter! Thank you for your support.

  2. As a current student of Dr. V, I can attest to how enthusiastic she is about enlightening not only her students, but everyone to the new world of social media online! She is bringing wonderful ideas to the Clemson Community! Go Dr. V!


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