Run your own race

Last week, seven independent practitioners met in Greenville, S.C. to attend a virtual conference hosted by PRSA’s Independent Practitioners Association.  The conference was nearly four hours long but included some good advice from professionals who not only have been very successful in running their own firms, but who have experience being part of a larger virtual agency.

Nancy Juetten, of Nancy S. Juetten Marketing, Inc., gave one of the most valuable pieces of advice – in my mind – during her “Most Profitable Lessons Learned – thanks to Henry DeVries” presentation. 

It’s simply “Run Your Own Race.” Be yourself, be confident in who you are and what you can accomplish – and then go out there and do it without apologizing or comparing yourself to others.

It’s great to have a colleague and friend like Liza with whom I can share successes and challengings with – and even partner together on projects from time to time.  But at the end of the day, we all need to choose projects that are the best fit for our style, personality and interests, set pricing and fee structures with which we are comfortable setting, and surround ourselves by people who believe in and support us.

Isn’t this a piece of advice we can carry over into all aspects of our lives?

Are you running your own race?  Tell us how!  If not – what’s setting you back?  Does this sound good in theory, or is it a hard balance to achieve in this day and age?



  1. Hi Kim,

    I am delighted my message about running your own race resonated with you during the PRSA IPA Virtual Conference. Choosing the right clients is a huge part of that, and it sounds like you and Liza are doing a great job with that.

    The big focus for me in my do-it-yourself publicity training practice is to help others help themselves If you’ve got folks in your community with a desire to do that, I hope they will visit my blog at to learn more about the race I am running with great passion and commitment.

    Nothing makes me feel more proud than to receive emails and calls from business owners who follow my advice and land on the front pages of their local newspapers or in the lead story in the local television news as a result of following advice I freely share. It’s a beautiful thing!

  2. Thanks, Nancy, for sharing your expertise, tips and thoughts with us last week. Your enthusiasm and passion is refreshing!

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