Hope you are….sick?

I’ve seen posted on several journalists’ blogs lately about the disdain for the PR person’s e-mail pitch that begins with, “Hope you are well.” 

Listen, I get that media are inundated with hundreds, if not thousands of e-mails every week from PR practitioners – some of which contain content completely irrelavent to the journalist’s beat.  The optimistic side of me would like to think there are some e-mail pitches that actually demonstrate thought and insight, hoping to provide the reporter with a geniunely interesting story opportunity.

But really?  “Hope you are well” is now taboo?  What would you rather we say, “Hope you are sick?  Hope you fall off a cliff?”  It’s merely a consideration, much like saying hello or sticking our your hand to shake if you were to meet in person.  Don’t take it so personally. 

Palmetto PR Divas was meant to serve as a forum, not just for PR and marketing practitioners to compare notes and ideas, but also to engage in conversation with media representatives, so that hopefully we can bridge the gap between the misconceptions and realities out there.

So any journalists reading this right now, we’d love to hear from you.  What’s the problem with e-mail pitches?  Are you really that offended by the “Hope you are well” intro, or is it a symptom of a larger issue, like perhaps that the e-mail pitch itself is flawed?  Let’s talk about it – and hopefully come up with some ways we can all work better together.


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