PR Diva Dish – Christina Helms, account manager for Walker Marketing

If all goes well, this should appear on Friday, July 4, so we can continue our weekly PR Diva Dish section. So here goes!

I’ve had the pleasure of working with Christina Helms, account manager for Walker Marketing, both while I was at PR Newswire, where she was a client, as well as at Walker Marketing, where we were both account managers. And now I’m really happy to share with everyone what she has been up to. Happy July 4!

o Please provide title and a brief description of what you do:

Account Manager

I develop and implement comprehensive public relations programs for clients. The implementation often involves media relations and executive media training, event planning, community relations, writing, internal communications, crisis planning and management and social/interactive PR iniatives.

o How did you become interested in the public relations/advertising industry?

I always liked writing and performed well in English and journalism classes in college, which eventually led me to enroll in public relations course work. I then sought out an internship with the top public relations agency in my market and became fascinated with branding and the important role public relations plays in building a brand.

o What changes have you seen in the industry that is the most interesting to you?

Definitely the advent of social media and the way it has facilitated more two-way dialogue between companies and their customers. It has also introduced bloggers into the media mix and we are learning that they must be pitched differently than traditional media.

o Are you involved in any professional associations? If so, what are they and what do you learn by being involved?

I have been involved with the Carolinas Chapter of the Business Marketing Association and I am a long-time member of PRSA. Both have provided valuable networking opportunities and programs. PRSA publications and seminars are especially good for industry information, practical learning and advice.

o What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations/marketing industry?

I would suggest that they complete as many internships as possible to make connections and gain practical experience.

o What is the thing you like least about your job?

Calling a reporter I’ve never met. Call it a fear of rejection.

o Are there any exciting announcements you’d like to tell us about (either with your company or one of your clients)?
Our company, Walker Marketing ( has grown exponentially in the past year, expanding our creative department and adding our own full-service interactive department.

o How do you balance your professional career with your personal life?

I live in the country (50 minutes from work) so there is physical distance and the small town setting to bring me peace. I also try to do all my work in the office to keep personal and professional separate.


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