Road trip!

Liza and I drove down to Columbia today to participate in a panel for this month’s SC PRSA Midlands luncheon.  Tony Mizzell, VP/ Interactive Marketing for Chernoff Newman, and Lyn Mettler, owner of Mettler Public Relations and president of Step Ahead Web Strategies, were also part of the panel.

The event was created to discuss how e-marketing and social media can be used to augment existing public relations and marketing programs. 

And while it was a great discussion on how advances in technology have given us more tools to deliver key messages, I think we are all still learning how we can use these methods to make them relevant and effective for the unique needs of each client.  Not every social media tactic is a fit for every client. 

Also, just because we have these “new shiny social media tools,” doesn’t mean we have to throw out everything we learned about traditional media relations tactics.  Traditional media still has a very relevant role, especially when it’s reaching our intended audiences.  So, if the local Girl Scout Troup wants to announce events or create awareness of troop activities in the community, then it still makes sense to target your local newspaper.

I guess the bottom line is, in order to reach your key audiences and get the messages delivered to them, social media tactics AND traditional methods need to be incorporated based on goals, resources and where your key audiences go to get their information.

Liza and I had a great time as part of the panel this afternoon.  The best part was hearing about others’ successes and challenges in inplementing social media programs.  Let’s hear about yours – if you have any stories or case studies to share, we want to hear them! 

Also, thanks to SCPRSA Midlands for allowing us to participate – and to everyone who came out to join the conversation!


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