Diva Dish – Beth Doughty, director of PR for Corder Philips

Happy Friday, folks!  I’m excited about this weekend, as my husband is a groomsman in a wedding…This is probably the first – and only -time I will ever see him in a tuxedo.  Needless to say, I’m taking a lot of pics.


O.K.  Well, this week’s Palmetto PR Diva Dish is with Beth Doughty, director of PR for Corder Philips in Charlotte, N.C.  I met her when I joined Wray Ward in 2003.  She needed assistance putting together what seemed like a gazillion press kits for a Presbyterian Hospital event.  Since we were in a conference room for hours on end putting the kits together, we became fast friends!  She just bought a home in Charlotte and I can’t wait to see it.  Enjoy!


o        Please provide title and a brief description of what you do:


Director of Public Relations for Corder Philips, a full-service firm based in Charlotte.


I lead a team of five great PR professionals, handle daily client obligations and serve on the new business and mentoring teams at the agency.


o        How did you become interested in the public relations/advertising industry?


I was one of those geeks who was interested in advertising at an early age. I always pulled the coolest ads from magazines and plastered them on my walls much to my mom’s dismay. This turned into a passion for PR while I was in college and started to understand the differences in the discipline. I was waitressing at Kiawah Island Resort during my sophomore year. Once I learned they had a PR department, I offered to work for free until they eventually hired me on full time. I stayed with the resort for seven years and it was a wonderful, wonderful opportunity to learn the business. I didn’t mind visiting the Atlantic during my lunch hour either.


o        What changes have you seen in the industry that is the most interesting to you?


I’m pleased to see that clients are relying more heavily on public relations versus advertising these days. It seems like people finally understand what PR can do for your brand and bottom line. It’s taken a long time for that shift to take place. It will be interesting to see how the melting of new media and PR change the industry in the next couple of years.


o        Are you involved in any professional associations?  If so, what are they and what do you learn by being involved?

I’m barely involved in PRSA but love the monthly luncheons where we learn more about buzz marketing and ethics among other things. I should go more often.


o        What is the one piece of advice you would give students that are interested in pursuing a career in the public relations/investor relations/marketing industry?


Be prepared to suck it up and do grunt work. Be humble and drop your sense of entitlement at the door. You will learn amazing things along the way. At the same time, life is short so don’t work for people that you don’t respect.


o        What is the best thing about your job?


I love those days where you are able to deliver outstanding results for your clients and “rock their world” so to speak.


o        What is the thing you like least about your job?


Losing a new business pitch.


o        Are there any exciting announcements you’d like to tell us about (either with your company or one of your clients)?


Nothing that I can divulge right now but I will say that there are some great companies in our area doing some great things. The future looks good.


o        How do you balance your professional career with your personal life?


I’ve started making myself go to the gym during my lunch hour. This way I don’t have excuses at the end of the day and I’m doing something healthy for myself. I also try to come in early so I can leave on time in the evenings.


o        Anything else you would like to add?


While I love the PR business, I could never be in political PR. I admire those people who are out handling the presidential campaign right now. That’s not for the faint of heart.




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