How does small business get a seat at the big tables?

As small business owners, Kim and I struggle with the typical small business issues. But one question we discussed over lunch yesterday was how can small businesses gain more seats at the big new business opportunities?

It seems the bigger brands (think Michelin, BMW, Coca-Cola) want to work with the larger, more well-known PR and marketing shops. I can appreciate that. Larger shops have more manpower and resources at their disposal.

But in this virtual age in which we now live, and with all of the great independent practitioners out there, it seems assembling a talented marketing team to work on projects would be a snap. Independent practitioners often have more senior-level experience and are able to be more flexible in their project solutions.

In this challenging economic climate, companies want the best bang for their buck. Independent practitioners often deliver senior-level talent through all stages of the project, not just in the pitch. Independents prides themselves on being true partners, not just vendors, with their clients.

Maybe those larger organizations like the glitzy new business presentations the big agencies can afford to produce. Or maybe they’rve been burned by working with less-than-stellar freelancers in the past. I don’t know?

Since Kim and I are still (relatively) new at the business thing (not PR – we’ve got that covered!), we’d love some feedback from other successful businesses that have garnered a seat at the big new business tables. How did you get in the door? What worked and what didn’t? Now’s your time to be the expert and educate us! We always want to learn.

Here’s to lots of new business growth for everyone this year!

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1 Comment

  1. […] Stowe Boyd wrote an interesting post today onHere’s a quick excerptAs small business owners, Kim and I struggle with the typical small business issues. But one question we discussed over lunch yesterday was how can small businesses gain more seats at the big new business opportunities? … […]


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