Newsflash: Local newspapers are not obselete!

I recently read a post by Richard Edelman of Edelman PR about the fact that local newspapers are still relevant. I’m not shocked. I still love to read my local daily, The Greenville News. One of my luxuries in life is sitting down on a Sunday morning with a cup of coffee and reading the newspaper cover to cover.

I think it’s important to remember how relevant local news media still is, because it’s easy to forget in the midst of the social media influx. People will still pick and choose what they want to read and watch, but my guess is they still care about what goes on in their own communities.

Thanks for the reminder, Richard, to make sure local media is a consideration inclients’ strategic media plans.

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1 Comment

  1. Hey Liza,

    Good article on local newspapers. From my personal perspective, though they are not obsolete, they are making themselves irrelevant. The business sections are getting smaller and smaller and so is the chance of getting anything in there. Especially when you are competing against long canned releases or stories from out of the local area. They seem to be leaving us no choice but to find alternate ways to distribute news/events.


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