Report from NYC

Liza and I were able to catch up this morning as she was cabbin’ it from a breakfast meeting with Peter Shankman to the trade show in NYC. 

Not only is she busy working to promote her client, she pitched the “Day in the life of a journalist piece” to a PR trade journal and they are interested in my story!  Now I just have to get some shadow experiences lined up…Thanks, Liza!

Also, for those of you who aren’t familiar with Shankman, check out his helpareporterout.com (or HARO as he calls it).  Read below for more information.  I haven’t found any queries that I can respond to yet, but his daily e-mails are fun to read and a good way to start the day.  Also, he’s received some great coverage for HARO over the past week on ragan.com and in the New York Times.

Just as an FYI, Liza and I are having lunch with a PR colleague in Greenville on Monday, so if we hear of anything interesting, like job opportunities or any big news, we’ll report back.

HARO info:
If you’re not already using www.helpareporter.com, check it out. It’s a service much like that other one that connects PR people and journalists looking for sources, but this one is free. It used to be on Facebook, but grew too large for it. Once you subscribe, you receive about three (sometimes two, no more than four, ever) emails
a day with reporter, editor and freelance writer queries, written so you can quickly and easily scan the topics for relevance.

If the topics do not apply to you or your clients, just hit delete. If they do, you may contact the reporter or editor directly, as instructed.

Note that Peter Shankman, the list facilitator, is very strict about helping out these reporters. Respond only if your
information (or your client’s info) is relevant and on target. If not, and you send non-relevant emails more than once, you’ll get bumped off the list. Quickly. I’ve seen it happen. He’s a big believer in good Karma, and he’s also quite funny, and tends to also include a link to a fun site, or a funny story about his day in the emails.

Reporters can post queries at www.helpareporter.com/press, and sources can sign up at www.helpareporter.com – As I said, it’s free. Peter asks that if you find it useful, then you make a donation to any animal rescue charity or animal hospital.

You can forward the queries to others who are a fit, but do not post any queries (or the editor/reporter contact info) on any blogs or public websites. I received permission from Peter to send you this note, since this is a private group and I’m helping to spread the word to both subscribers and media to sign up.

www.helpareporter.com – The more people who use it, the better it
becomes.

 

 

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