Make sure your spokesperson is likeable!

It’s extremely important to select individuals that will conduct proper interviews on behalf of your company to ensure that your organization’s key messages are delivered.  But it’s also just as important that the spokesperson be likeable and trustworthy.
Please tell me I am not the only one who heard this segment on NPR yesterday!  http://marketplace.publicradio.org/display/web/2008/04/01/april_1st/
People don’t exactly have a [...]