PR Case Study – moving towards better health

For those out there who think public relations professionals only spin the “real” news, or think that all are a bunch of flacks, I wish they could have attended yesterday’s SC PRSA meeting.
The luncheon focused on how a healthcare public relations campaign is invaluable when communicating to appropriate audiences upcoming changes in the [...]

PR Diva Dish – Lyn Mettler, owner of Mettler PR and president of Step Ahead Web Strategies

All I can say is, “Wow!” Lyn Mettler is busy!
As a mother of two, owner of Mettler Public Relations and president of Step Ahead Web Strategies, she also has her own blog, a presence on Twitter and hosts a monthly podcast! 
Congratulations, Lyn, on all your success so far, and keep us posted on new [...]

A little customer service goes a long way

Just a little vent to start off our week….
Last night, I had to spend the night in the hospital with my two year old son, so he could be tested for sleep apnea. Now, unless you’re having a baby, which is probably one of the most glorious experiences you’ll ever have inside a hospital, [...]

Do ‘pay for performance’ pricing models work?

Recently, GSABusiness covered public relations and advertising in a down economy in their regular podcast, “What’s All the Hype?” Publisher Francis Allgood interviewed Marsha Friedman of Event Management Services in Tampa, Fla. about how companies can maximize publicity opportunities when the economy is in a funk.
You can listen to the podcast here (it’s not [...]

Palmetto PR Diva Dish – Kelly Davis, APR, president of Davis Public Relations and Marketing

Liza and I have both had the pleasure of working with Kelly Davis, APR, president of Davis Public Relations and Marketing, on a variety of SCPRSA projects and activities. She is a great advocate for independent practitioners, and we’re glad she participated in the weekly profile with us! Read on to learn more and [...]

Palmetto PR Diva Dish – Jessica Munday, president of Trio Solutions

I just finished a 4.5-mile run in Jetton Park on the beautiful Lake Norman! One of my friends is planning to run the marathon in Las Vegas this December and I told her I would run with her…After a week of more mileage I’m not sure if this 31-year-old can do another marathon, but [...]

Ashley Sherry – Corporate Communications Specialist, First Citizens Bank

This Friday’s Palmetto PR Diva Dish focuses on Ashley Sherry, corporate communications specialist for First Citizens Bank.
I discovered that both her and Liza worked at Cookerly Public Relations, but missed each other by a few years! Read on to learn more and have a great weekend!
As Corporate Communications Specialist for First Citizens, Ashley handles [...]

Road trip!

Liza and I drove down to Columbia today to participate in a panel for this month’s SC PRSA Midlands luncheon.  Tony Mizzell, VP/ Interactive Marketing for Chernoff Newman, and Lyn Mettler, owner of Mettler Public Relations and president of Step Ahead Web Strategies, were also part of the panel.
The event was created to discuss how e-marketing and social media can be used to [...]

Palmetto PR Diva Dish – Jacque Riley, Riley Communications

I had the fortune of meeting Jacque Riley, CEO of Columbia-based Riley Communications, at the SCPRSA roundtable event with Vince Hazleton last month. Apparently, if you want to work with an award winning agency – or get your client on the front page - Jacque is the woman to see! 
Read on to learn more…Oh, and Jacque, let us [...]

Palmetto PR Diva Dish – Amanda Brasier, APR, PR manager for CBM-US

Liza returns from the beach next week. Yay! I have missed our e-mails and phone calls throughout the week. Also, we might have the opportunity to work on a project together and I’m super excited about that – so I can’t wait to get an update from her when she returns!
This week’s Palmetto PR Diva [...]