PR Case Study – moving towards better health

For those out there who think public relations professionals only spin the “real” news, or think that all are a bunch of flacks, I wish they could have attended yesterday’s SC PRSA meeting.
The luncheon focused on how a healthcare public relations campaign is invaluable when communicating to appropriate audiences upcoming changes in the [...]

How to succeed in business..and still have a life – IPA PRSA teleseminar – Nov. 19

Just a heads up on an upcoming IPA (Independent Practitioners Alliance) teleseminar hosted by PRSA…
Titled “How to succeed in business and still have a life,” the teleseminar will be held on Wednesday, Nov. 19, from 3 to 4:30 p.m.
If there is any interest among practitioners in the Greenville area to attend in a [...]

The business side of corporate community investment

This past Tuesday I attended a SCPRSA luncheon. The presentation was hosted by Bari Love, of Jackson Spalding Atlanta, and she addressed how – even in today’s economic climate – organizations must continue to deliver financial return, while also giving back to its communities.
According to Love, the business benefits to corporate community investment are significant, [...]

Palmetto PR Diva Dish – Kelly Davis, APR, president of Davis Public Relations and Marketing

Liza and I have both had the pleasure of working with Kelly Davis, APR, president of Davis Public Relations and Marketing, on a variety of SCPRSA projects and activities. She is a great advocate for independent practitioners, and we’re glad she participated in the weekly profile with us! Read on to learn more and [...]

Ashley Sherry – Corporate Communications Specialist, First Citizens Bank

This Friday’s Palmetto PR Diva Dish focuses on Ashley Sherry, corporate communications specialist for First Citizens Bank.
I discovered that both her and Liza worked at Cookerly Public Relations, but missed each other by a few years! Read on to learn more and have a great weekend!
As Corporate Communications Specialist for First Citizens, Ashley handles [...]

Need a little PEP in your step?

Liza and I attended the June SC PRSA meeting yesterday where Greg Blake, chief encouragement officer for PepWorks! International spoke. The topic was “ER for PR: How to stay up in down times.”
I have met Greg for coffee twice and each time I left so motivated and energetic just from being around [...]

Palmetto PR Diva Dish – Jo Halmes, APR

I’d like to consider myself a modern working girl, but I have to admit I am a bit superstitious.  And since it’s Friday 13th, I’m not exactly going to avoid all activities and human contact, but let’s put it this way:  If something disappointing happened to me today, I’d blame it on the Big 1-3 [...]

Road trip!

Liza and I drove down to Columbia today to participate in a panel for this month’s SC PRSA Midlands luncheon.  Tony Mizzell, VP/ Interactive Marketing for Chernoff Newman, and Lyn Mettler, owner of Mettler Public Relations and president of Step Ahead Web Strategies, were also part of the panel.
The event was created to discuss how e-marketing and social media can be used to [...]

Palmetto PR Diva Dish – Jacque Riley, Riley Communications

I had the fortune of meeting Jacque Riley, CEO of Columbia-based Riley Communications, at the SCPRSA roundtable event with Vince Hazleton last month. Apparently, if you want to work with an award winning agency – or get your client on the front page - Jacque is the woman to see! 
Read on to learn more…Oh, and Jacque, let us [...]

PRSA IPA virtual conference – Big Business Solutions for Small Agencies (Wednesday, July 30)

I’m really excited to announce that PRSA’s Independent Practitioners Alliance has developed a half-day “virtual” conference for Wednesday, July 30, from 1 p.m. to 4:30 p.m. that will feature an exciting lineup of sessions.
Created to offer real solutions to everyday issues facing solo practitioners, counselors and agency leaders, the conference promises that participants will learn:
• Tips for self-marketing success
• [...]