PR Case Study – moving towards better health

For those out there who think public relations professionals only spin the “real” news, or think that all are a bunch of flacks, I wish they could have attended yesterday’s SC PRSA meeting.
The luncheon focused on how a healthcare public relations campaign is invaluable when communicating to appropriate audiences upcoming changes in the [...]

Palmetto PR Diva Dish – Amy Bomar, president of Bomar Marketing Solutions

After reviewing Amy’s profile, I think there is one general traits professionals in the public relations and marketing industry seem to have in common. And that is the fact that we love to be busy, meet deadlines and have action-packed days. Read on to learn more about Amy Bomar, president of Bomar Marketing [...]

Kim passed her APR!!

She was waiting to receive her official notification from PRSA, but now that she has, I want to be one of the first to tell you that Kim Simko Banks has passed her APR exam!! I know many of you have been following her journey through the APR process on our blog.
She studied really [...]

Palmetto PR Diva Dish – Bianca Crawford, Red Carpet Communications

I really want to first and foremost apologize to Bianca.  She completed the PR Diva questionairre seemingly eons ago and I told her a date that I would post her information and send her a link.  But this was right around when Liza and I went on a blogging vacation and it just got lost in [...]

The business side of corporate community investment

This past Tuesday I attended a SCPRSA luncheon. The presentation was hosted by Bari Love, of Jackson Spalding Atlanta, and she addressed how – even in today’s economic climate – organizations must continue to deliver financial return, while also giving back to its communities.
According to Love, the business benefits to corporate community investment are significant, [...]

PR Diva Dish – Lyn Mettler, owner of Mettler PR and president of Step Ahead Web Strategies

All I can say is, “Wow!” Lyn Mettler is busy!
As a mother of two, owner of Mettler Public Relations and president of Step Ahead Web Strategies, she also has her own blog, a presence on Twitter and hosts a monthly podcast! 
Congratulations, Lyn, on all your success so far, and keep us posted on new [...]

Palmetto PR Diva Dish – Dr. Mihaela Vorvoreanu, assistant professor, Dept. of Comm. Studies, Clemson University

I was lucky enough to hear Dr. Mihaela Vorvoreanu, assistant professor, Department of Communications Studies, Clemson University, speak at an SCPRSA Upstate meeting several months ago. Before then, I had heard rumblings of blogging, Twitter, Facebook and other social media outlets designed to share information with others and create conversations with target audiences in [...]

Run your own race

Last week, seven independent practitioners met in Greenville, S.C. to attend a virtual conference hosted by PRSA’s Independent Practitioners Association.  The conference was nearly four hours long but included some good advice from professionals who not only have been very successful in running their own firms, but who have experience being part of a larger [...]

Palmetto PR profile – Harry Hoover, partner and chief marketing officer for My Creative Team

There is non-stop buzz in the industry that the success of traditional brick-and-mortar agencies may be slowing down and leaving room for virtual agencies to rise and be successful in today’s marketplace. One reason may be that with a full-time staff, it’s harder to create teams of individuals that have experience applicable to a [...]

Palmetto PR Diva Dish – Kelly Davis, APR, president of Davis Public Relations and Marketing

Liza and I have both had the pleasure of working with Kelly Davis, APR, president of Davis Public Relations and Marketing, on a variety of SCPRSA projects and activities. She is a great advocate for independent practitioners, and we’re glad she participated in the weekly profile with us! Read on to learn more and [...]