PR Case Study – moving towards better health

For those out there who think public relations professionals only spin the “real” news, or think that all are a bunch of flacks, I wish they could have attended yesterday’s SC PRSA meeting.
The luncheon focused on how a healthcare public relations campaign is invaluable when communicating to appropriate audiences upcoming changes in the [...]

Palmetto PR Diva Dish – Amy Bomar, president of Bomar Marketing Solutions

After reviewing Amy’s profile, I think there is one general traits professionals in the public relations and marketing industry seem to have in common. And that is the fact that we love to be busy, meet deadlines and have action-packed days. Read on to learn more about Amy Bomar, president of Bomar Marketing [...]

PR Diva Dish – Lyn Mettler, owner of Mettler PR and president of Step Ahead Web Strategies

All I can say is, “Wow!” Lyn Mettler is busy!
As a mother of two, owner of Mettler Public Relations and president of Step Ahead Web Strategies, she also has her own blog, a presence on Twitter and hosts a monthly podcast! 
Congratulations, Lyn, on all your success so far, and keep us posted on new [...]

Palmetto PR Diva Dish – Dr. Mihaela Vorvoreanu, assistant professor, Dept. of Comm. Studies, Clemson University

I was lucky enough to hear Dr. Mihaela Vorvoreanu, assistant professor, Department of Communications Studies, Clemson University, speak at an SCPRSA Upstate meeting several months ago. Before then, I had heard rumblings of blogging, Twitter, Facebook and other social media outlets designed to share information with others and create conversations with target audiences in [...]

PR Diva Dish – Christina Helms, account manager for Walker Marketing

If all goes well, this should appear on Friday, July 4, so we can continue our weekly PR Diva Dish section. So here goes!
I’ve had the pleasure of working with Christina Helms, account manager for Walker Marketing, both while I was at PR Newswire, where she was a client, as well as at Walker Marketing, [...]

Palmetto PR Diva Dish – Jacque Riley, Riley Communications

I had the fortune of meeting Jacque Riley, CEO of Columbia-based Riley Communications, at the SCPRSA roundtable event with Vince Hazleton last month. Apparently, if you want to work with an award winning agency – or get your client on the front page - Jacque is the woman to see! 
Read on to learn more…Oh, and Jacque, let us [...]

Palmetto PR Diva Dish – Amanda Brasier, APR, PR manager for CBM-US

Liza returns from the beach next week. Yay! I have missed our e-mails and phone calls throughout the week. Also, we might have the opportunity to work on a project together and I’m super excited about that – so I can’t wait to get an update from her when she returns!
This week’s Palmetto PR Diva [...]

Journalist Profile: GSA Business Editor Richard Breen

We here at Palmetto PR Divas are always looking for new ways to keep this blog interesting and informative. We regularly feature outstanding PR professionals from around the region, to help us and others learn best practices. And starting this week, we’re debuting another regular feature: the journalist profile.
We’ll highlight different [...]

One-minute coaching session – be prepared for the tough questions

O.K. So, a colleague forwarded me a link to a blog yesterday, and I thought the “One-minute coaching session” post was pretty interesting.
She’s right – you do have to be prepared to answer the akward questions. One of the golden rules of media relations is you better be prepared, because if there is a [...]

Any experience with social media news releases?

The following article examines how social media news releases can be appealing to a variety of audiences – including traditional journalists - by providing a brief description of the release (helping to eliminate promotional fodder while leaving the spin for journalists), as well as links to relevant sources, quotes from executives and even consumers. 
http://socialtraining.wetpaint.com/page/Social+Media+News+Release?t=anon
I have distributed multi-media news releases, [...]