PR Case Study – moving towards better health

For those out there who think public relations professionals only spin the “real” news, or think that all are a bunch of flacks, I wish they could have attended yesterday’s SC PRSA meeting.
The luncheon focused on how a healthcare public relations campaign is invaluable when communicating to appropriate audiences upcoming changes in the [...]

A Love Song to Live On – front page news!!

In my 10 years of working in Charlotte as a public relations professional, I have helped clients announce news, events, and relevant happenings between the pages of the Charlotte Observer (when appropriate, of course). But I have never pitched a story to a reporter at the paper, only to see the story land on [...]

Help me keep Matthew Chase’s music alive – link to award-winning song

Hi guys,
I just wanted to tell you about an amazing project I’m working on with Sarah Tallman.
Please check out the multi-media news release which contains a link to Matthew Chase’s award-winning song “Believe.”
Chase wrote this love song last spring for his then bride-to-be, Sarah. In April 2008, just five months after the couple’s Nov. 15, [...]

Welcome Baby Carson to the Diva Family!!

I’m so excited to announce that Liza Jones has a new addition to her family tonight.
Baby Carson Stewart Jones was born at 10:15 a.m. and he weighs in at a wonderful 7 pounds, 9 ounces.
I’m going to take a trip to see him tomorrow. What a wonderful way to start the holiday season!! [...]

Weigh in on “Do Blogs Matter” survey

If I haven’t mentioned it lately, Clemson University is darn luck to have Dr. Mihaela Vorvoreanu available to teach communications studies classes.  I had the honor of speaking at one of her PRinciples classes last month and she is smart, savvy, funny, personable and more than eager to share her knowledge of social media strategies, [...]

Seeing through the media bias

I just came from a really great conversation with journalist/friend John Boyanoski, a writer for the Upstate’s Community Journals (covering Greenville, Anderson and Spartanburg, S.C.).  With it being Election Day and all, the conversation took on a political tone.
But what I found so invigorating about my talk with John, was how we were able to [...]