Journalist profile: Lillia Callum-Penso, The Greenville News

Kim and I had the fortune to sit down with The Greenville News lifestyle reporter Lillia Callum-Penso recently. Lillia’s a breath of fresh air, and really gave us some great insight into her job and what’s she’s looking for in terms of story ideas.
She agreed to serve as this week’s journalist profiles. Read [...]

How to succeed in business..and still have a life – IPA PRSA teleseminar – Nov. 19

Just a heads up on an upcoming IPA (Independent Practitioners Alliance) teleseminar hosted by PRSA…
Titled “How to succeed in business and still have a life,” the teleseminar will be held on Wednesday, Nov. 19, from 3 to 4:30 p.m.
If there is any interest among practitioners in the Greenville area to attend in a [...]

So many social networks, so little time

This is a great article in Ad Age that can help you navigate through the world of social networks and use them to your best advantage.
Like Liza, I have a Twitter account, a Facebook page, a blog, a CrackBerry, but it’s hard for me to stay focused on what I really want to get out [...]

How do you stay strategic?

I came across this post from Todd Defren’s PR Squared blog: “I wish my PR firm was more strategic.”
What really struck me was how close to home the post’s message hit me. I have the pleasure of working with three really great clients right now, all of which afford me the opportunity [...]

Successfully pitched a blogger – share your stories!

Even though Liza and I have been blogging since March, I haven’t had many opportunities to pitch a blogger myself. Well, I got the perfect chance last week when I was working on a project for the German American Chamber of Commerce South.
They are hosting the 11th annual Bierfest this Friday at [...]

How far should loyalty take you?

Hi peeps,
Sorry for the long absence! But you’ll be glad to know Kim and I have been scouring the community, meeting with journalists and other interesting people. We’re looking forward to reviving Palmetto PR Divas.com and engaging in some more interesting dialogue with all of you!
(Also – welcome to all of the new [...]

Where have we gone?

Hi gang,
This is just a quick note to let you know that no, Kim and I have not fallen off the face of the Earth. The past couple of weeks have been incredibly hectic for both of us and it seems the PalmettoPRDivas.com blog has been pushed to the back burner a bit. For [...]